The Basics of Marketing and Sales Alignment

Joshua Robitaille on

There are numerous benefits of aligning your sales and marketing efforts – higher quality of leads, improved conversion rates, and lower customer acquisition costs. However, such alignment is a multi-dimensional process that requires both financial and time commitment. Check out a few tips to get started. Continue Reading

Marketers: Transitioning from B2C and B2B

Joshua Robitaille on

Marketing is marketing, right? Wrong! The meaning behind even such basic concepts as conversion, engagement, and brand awareness vary greatly depending on the industry. As a B2C marketer, you will have to unlearn a number of marketing habits in order to succeed in the B2B world. Continue Reading

Tips for Effective PowerPoint Presentations

Sarah George on

In the article below, you will find tips for PowerPoint presentations that will help you use them effectively. You’ll understand the purpose for choosing this visual, some do’s and don’ts when using it, and a step-by-step process for creating a PowerPoint presentation yourself. Continue Reading

Reducing Waste from Too Many Meetings

Sarah George on

Workplace meetings have their time and place. However, many scheduled meetings end up spending too much of everyone’s time without getting enough accomplished. By the end of this article, you’ll understand which meetings you should cut back on, alternatives to keep everyone productive, and ways to reduce meeting time when you do have to schedule one. Continue Reading

How to Create a Memorable Marketing Presentation

Sarah George on

More than in other careers, marketing professionals have to stay current in research and ideas. In this article, you’ll learn 5 science-backed ways to improve your marketing presentation so that it will stick in your audience’s mind. Continue Reading

How to Have Effective Meetings

Sarah George on

In the article below, we will discuss how you can have effective meetings every time. Understand how to hone your attendees list, create a helpful agenda, and manage the overall meeting discussion. Continue Reading