Best Social Media Marketing Examples

Luke Gorski on

In this lesson, you will examine two effective social media strategies: one from the world-renowned IKEA brand, and the second from entrepreneur and social media guru Gary Vaynerchuk. Both approaches have resulted in increased website visits and social media followings. As you read about each strategy, remember that the best social media marketing provides value to those who consume it. Continue Reading

Social Media Marketing Strategies for Small Business

Luke Gorski on

After reading this lesson, you will learn: The importance of having a content marketing strategy, what social media networks to use and what benefits they offer, and 3 marketing strategies to grow your business using social media. Continue Reading

Mobile Video Advertising – Facebook, Instagram, YouTube

Luke Gorski on

In this lesson, you will learn how to combine your video advertising with content marketing principles to effectively reach buyers on mobile devices using video ads. Continue Reading

3 YouTube Marketing Strategies to Grow Your Channel

Luke Gorski on

To compete against the massive amount of content on YouTube, your content must be valuable. Today, you will learn about: The importance of collaborating on YouTube, Personally engaging with your buyers and viewers and How to create long-tail video content for YouTube. Continue Reading

Content Marketing 101 - Make Your Own Podcast

Luke Gorski on

Audio content is quickly becoming a growing part of your buyers’ digital lives. And podcasts are the king of audio. After reading this lesson, you will learn: What is a podcast, practical benefits of having a podcast and how to start your company podcast. Continue Reading

A Marketer’s Guide to Influencer Outreach

Luke Gorski on

To make your influencer marketing efforts stand out, form deeper relationships with influencers. To be effective, you must provide value to both the influencer and her followers. After reading this lesson, you will: Understand influencer marketing and how to create an influencer outreach strategy Continue Reading

Instagram Marketing Strategy - Influencers, Videos, Quotes

Luke Gorski on

Today, Instagram stories are one of the most consumed forms of Instagram content. Although the platform will continue to change, creating value for potential buyers and engaging within communities will continue to be the foundation of an effective Instagram marketing strategy. Start there, and adjust as the platform evolves. Continue Reading

Twitter Hashtags For Marketing: The Ultimate List

Heidi Haskell on

This is a fairly comprehensive list, so I’ve broken it up into categories to help you zero in on the hashtag topics that are particularly relevant to your marketing efforts or content distribution audience. Continue Reading

Boost Brand Awareness with Influencer Marketing

Shane Baker on

Peer-to-peer recommendations and word of mouth are the most powerful marketing and advertising tools. The effectiveness is even greater when the advocate has already established their credibility in the concerned field – these people are influencers (whether they know it or not). Continue Reading