Boost Brand Awareness with Influencer Marketing

Shane Baker on

Peer-to-peer recommendations and word of mouth are the most powerful marketing and advertising tools. The effectiveness is even greater when the advocate has already established their credibility in the concerned field – these people are influencers (whether they know it or not). Continue Reading

Finding Your Social Media Career Path

Liz Millikin on

Being an on-the-ground social media or community manager (or specialist, or coordinator, or whatever your company happens to call an entry-level social job) is a bit like getting a liberal arts education. You build a wide range of skills that can take you far, but where exactly you’ll be going may not always be clear. Continue Reading

6 Things to Know for Your Social Media Strategy

Liz Millikin on

Social media is almost as old as the internet, and yet so many companies are still not taking full advantage of the available platforms for their business’s marketing plans. Continue Reading

How (and Why) to Tag People on Social Networks

Alan Meyer on

We use tagging on social media for a few important reasons. In particular: To include someone who was at an event/happening, Alerting someone when you talk about them, Give credit where credit is due, Increase the reach of your social media marketing by encouraging others to share it Continue Reading

How to Use Twitter for Recruiting [Infographic]

Andrea Fryrear on

Twitter is a powerful tool that recruiters and HR professionals can use to fill open positions by networking and growing their candidate pool, all without breaking the bank. Continue Reading

Can Social Media Fit on an Agile Marketing Team?

Andrea Fryrear on

Social media has historically been one of the pieces of the marketing puzzle that has been hard to fit into agile teams. Continue Reading

One Simple Twitter Trick That Will Save You Hours on Content Curation

Andrea Fryrear on

If you can craft a steady, high-quality stream of content on your Twitter feed, then you can gain a following that will be an invaluable resource when it comes time to spread the word about your own content or products. Continue Reading

The Evolution of Instagram for Marketers: Pictures to Video

Andrea Fryrear on

Instagram has been a quickly growing social media channel ever since it was launched in October of 2010 as a place to share photographs. By September of 2011, Instagram had 10 million users, an impressive growth rate that hasn’t slowed down, topping 300 million in 2015. Continue Reading

Twitter Hashtags For Marketing: The Ultimate List to Drown Out the Noise

Heidi Haskell on

This is a fairly comprehensive list, so I’ve broken it up into categories to help you zero in on the hashtag topics that are particularly relevant to your marketing efforts or content distribution audience. Continue Reading