Marketing A New B2B Product

Luke Gorski on

Marketing B2B products will always rest on the traditional selling principles we’ve all come to know. Decision makers who buy enterprise solutions, like SaaS products or service offerings for their organizations, prefer personal engagement and personalized product demos. Continue Reading

B2B Product Pricing Guide

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How do you set the right price point for your B2B product? Answering this question is the focus of today’s lesson. Continue Reading

How Has SaaS Grown Through the Years: A Timeline

Geri Mileva on

In this article, we’ll discuss the history of SaaS and how you can use this knowledge in growing your own business. Continue Reading

Introduction to B2B Account Based Marketing

Luke Gorski on

To sell effectively to the B2B buyer, you must take a step back, understand who its key decision makers are, and create a multichannel marketing strategy to communicate with each decision maker. This approach has come to be known as account-based marketing. Continue Reading

GDPR for Marketing: The Benefits

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In this lesson, you will learn about five tangible benefits your business can see by becoming GDPR-compliant. These benefits include: Less legal liability, Higher marketing conversion rates, Better brand perception, Improved email marketing and Lower marketing costs. Continue Reading

5 SaaS Startups and Their Best Practices

Geri Mileva on

If you aspire to make the best SaaS products and grow your brand into a recognized cloud service, there are strategies to keep in mind. Here are five SaaS best practices and the companies that used them to earn their success. Continue Reading

Critical SaaS Statistics That You Need to Know

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With the variety of services that SaaS offers businesses, its fast-paced expansion is quite expected. By 2020, 73% of organizations will have their workplaces powered by SaaS apps. Continue Reading

Ideal Customer Profile (ICP) for B2B Marketing

Luke Gorski on

In this lesson, you will be introduced to the discovery process that identifies the ideal B2B customer. You will understand them, and craft a tailored message. The findings from this discovery process will be put into a document known as the ICP: the ideal customer profile. Continue Reading

Beginner’s Guide to Product Marketing

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By now, you’ve tested your product with potential buyers, identified a product-market fit, and built out the product itself. Your next step is to get it into the hands of eager and paying buyers. Continue Reading