How Has SaaS Grown Through the Years: A Timeline

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In this article, we’ll discuss the history of SaaS and how you can use this knowledge in growing your own business. Continue Reading

Critical SaaS Statistics That You Need to Know

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With the variety of services that SaaS offers businesses, its fast-paced expansion is quite expected. By 2020, 73% of organizations will have their workplaces powered by SaaS apps. Continue Reading

5 SaaS Startups and Their Best Practices

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If you aspire to make the best SaaS products and grow your brand into a recognized cloud service, there are strategies to keep in mind. Here are five SaaS best practices and the companies that used them to earn their success. Continue Reading

3 Limitations of SaaS (and Viable Solutions)

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There are plenty of resources available on the Internet about SaaS. However, most of these only discuss the benefits and fail to touch on the limitations. If you’re still learning about SaaS, this article will allow you to further your knowledge. Continue Reading

3 Great Examples of SaaS in Action

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Even though the benefits of SaaS are evidently seen, it is understandable that some businesses still think twice about using them. However, business owners do need to step out of their comfort zone to optimize business growth. Here are some great examples of SaaS in action. Continue Reading

Customer Lifecycle Management vs. Buyer Journey

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Management of the customer lifecycle is what you, the business owner, do to move your prospective buyer to the point of purchase, whereas the buyer’s journey is what the buyer does to move herself to the point of purchase. Both the buyer and the business want the same thing: to purchase/sell a product that solves a problem. Continue Reading

GDPR for Small Business: Quick Guide

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If you are a small business and have a mailing list, or a website that collects information from your customers, today’s lesson is important. After reading this post, you will have a better understanding of: Why GDPR came into effect, What qualifies as personal data and How to prepare your small business for GDPR. Continue Reading

Top Marketing Trends for SaaS

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AI, Machine Learning, and Chatbots: The Latest in SaaS Marketing

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The best marketers are the ones who never stop exploring what improvements can help marketing and sales. And right now, Artificial Intelligence (AI) and Machine Learning (ML) offer many opportunities for faster and easier strategies. Continue Reading