How SaaS Marketers Can Increase ROI at an Industry Event

Joshua Robitaille on

Don’t waste your budget on events if you are not making the most of it. A powerful marketing tool, live events are the most direct way to generate more leads and sales, but only if your participation is carefully planned and executed. Continue Reading

7 of the Best SaaS Blogs You Need to Check Out in 2018

Geri Mileva on

There are a lot of Software as a Service (SaaS) blogs out there, but not all of them are backed by years of hands-on experience and in-depth knowledge about the ins and outs of the field. Here are 7 of the best SaaS blogs worth reading and following. Continue Reading

4 Video Marketing Ideas for SaaS Companies

Geri Mileva on

In the highly competitive world of SaaS, knowing all the right tools to create a solid marketing plan is essential. With YouTube and other social media platforms fueling the need to share content, video marketing is on an all-time high. Continue Reading

SaaS Marketing 101: Building Strong Content and Its Benefits

Geri Mileva on

Content marketing is your best option for building and maintaining customers’ interest in your product. SaaS companies that put extra effort into managing their content strategy are more likely to enjoy huge traffic and bigger conversions. Continue Reading

SaaS Marketing 101: How to Get Your App to Sell Itself

Geri Mileva on

Perhaps one of the main reasons why SaaS is quite a volatile market is because landing and maintaining clients can be a bit more complex when you have a product that is intangible. Continue Reading

SaaS Marketing Strategies: Have a Strong Customer Service

Geri Mileva on

If you’re in the SaaS business, you’d have to expect some tight competition. Although some would say that their product is excellent and can sell itself, in reality, that’s not enough. To completely succeed in this business, SaaS companies need to have excellent customer service as well. Continue Reading

SaaS Marketing Strategies: The Importance of Landing Pages

Geri Mileva on

With a landing page, you can successfully get the customer’s attention and urge them to make a purchase at the same time. It is a tool that is responsible for increasing the conversion rates of many brands. Continue Reading

5 Strategies to Increase SaaS Customer Lifetime Value

Geri Mileva on

To offset churn rates, SaaS businesses must improve their Customer Lifetime Value (CLV). This is the prediction of the brand's relationship with a particular customer. To put it objectively, it is the monetary value of a customer relationship. Here are five strategies to help you improve your CLV and reduce your churn rates in the process. Continue Reading

SaaS Marketing 101: How Effective Marketing Builds Brands

Geri Mileva on

Brand identity is important because customers need a name and entity to attach to their experiences with a product. Having a solid brand identity helps companies build trust with their customers. Continue Reading