What Is SaaS and Why Is It Good for Business?
Software as a Service (SaaS) is a growing trend among businesses today. In SaaS, a third party provides an application that is hosted on its own server and is easily accessed with any online-enabled device. It is one of the three categories in cloud computing along with Infrastructure as a Service (IaaS) and Platform as a Service (PaaS).
In this digital age, the use of SaaS is essential for online businesses. Most online businesses have some form of cloud-based SaaS in running their day-to-day operations. It is what we typically use when transacting with businesses online.
The use of SaaS applications can help different departments of a company. It is beneficial to businesses in many ways. For one, it removes the burden of installation, purchasing new software or hardware, and maintenance to run applications needed by a business.
Why Choose SaaS Over Traditional Software?
SaaS boosts efficiency by leaps and bounds compared to traditional software. Here’s how:
1. Cost Efficiency
SaaS has no initial set-up costs compared to traditional software, which requires installation upon purchasing. With SaaS, users immediately get to use the application once they subscribe to it. There are no costs for installation or new hardware.
2. Accessibility and Flexibility
Traditional software often provides limited accessibility in terms of the number of devices that may access it. Its accessibility is technically on a per-license basis. SaaS, on the other hand, can be accessed anywhere with the use of any Internet-enabled device. You can use desktops, laptops, smartphones, or tablets to access the application.
3. Updates and Maintenance
While traditional software requires scheduled updates and maintenance, with SaaS, updates are automatic and almost always free of charge.
SaaS offers flexibility in usage. Customers have the option to access more features or fewer, depending on their needs.
All of these are the benefits of SaaS. Each one proves that SaaS is truly essential for businesses to function and be able to do their daily processes efficiently.
Examples of SaaS in Action
Even though the benefits of SaaS are evidently seen, it is understandable that some businesses still think twice about using them.
Some business owners may be afraid of what they do not know. This is particularly true for most start-up businesses. The use of SaaS may seem daunting to some companies because it is unclear how it can improve their business process and strategies. Meanwhile, other companies are wary of using SaaS because they already have an existing system that they are more accustomed to.
However, business owners do need to step out of their comfort zone to optimize business growth. Here are some great examples of SaaS in action:
Dropbox was founded by Drew Houston and Arash Ferdowsi in 2007. It was launched in 2008. Their main objective was to allow people to have access to their files and be able to share them anywhere they are.
Today, the efficiency that Dropbox affords is recognized worldwide by its 500 million registered users. It is utilized by 300,000 businesses.
Here’s why businesses are using Dropbox:
It offers several pricing plans depending on the amount of storage space needed. It starts with a free 2GB storage plan for individuals and 2TB or more for businesses.
Businesses need a filing and storage system. With Dropbox, businesses are able to store and file their documents. They are also able to access those files anywhere at any time with any Internet-enabled device. Moreover, employees can give other people on their team access to specific files, which makes file sharing easier.
For businesses, each file contains valuable information. Dropbox has several security systems in place to ensure the safety of these files. They conduct regular tests on their applications and infrastructures to ensure that no breach of data can take place. Their log-in system uses two-step verification for an extra layer of security.
This customer service software company made waves in 2013, with its bizarre but effective marketing stint. As the Zendesk team regularly monitored search terms, they noticed that users often used the words “Zendesk alternative” in search of other similar platforms.
Their genius marketing response was to create a fake band called Zendesk Alternative, complete with its own Bandcamp page containing a track called “Customer Service.” This gained them organic search traffic, allowing them to top Google’s search results and win the hearts of customers.
Aside from their excellent marketing, here’s why businesses are using Zendesk:
Better Customer Experience
Zendesk is recognized as a leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center. These days, if you have customers, you would need Zendesk. They provide a better experience for customers, agents, and administrators.
Comprehensive Array of Products
Zendesk can essentially help you improve your CRM with its customer support features. They provide a powerful and flexible customer service and engagement platform to cater to the needs of any business.
Slack is reinventing the business communication process. The goal of Steward Butterfield, its creator, is to push boundaries in the way we communicate. With this in mind, Slack provides real-time messaging and brings your team’s communication together all in one place.
Slack initially started as an internal communication tool from a failed game called Glitch. But as they say, when one door closes, another opens. In 2014, Slack was launched.
Here’s why businesses are using Slack:
Slack’s smart features greatly help businesses that have a remote team. It is no surprise that businesses choose to use Slack to help them function on a daily basis even if the team members aren’t all in the same building.
Thanks to Slack’s smart features, these businesses can generate business gains.
Better and Unified Communication System
Most businesses have more than one person working on a project. With Slack, work flow becomes easier because things are communicated easier. Having one space where all your team’s communication is easily accessed makes the work flow better.
Through Slack, the communication process is more organized, with a place for every discussion. Every member of the team is informed, alerted, and notified. Slack makes sure that you and your team are all on the same page.
Integration of Other Apps
Slack also puts together all the other apps you need. You can connect Slack with the apps that you would need for each project. Your team can access it, work on it, and act on it. This makes you and your team work more efficiently, boosting your productivity.
SaaS is an effective platform that presents solutions that can lead to business growth. It opens doors for better business strategies and functions. For SaaS marketers, knowing what is on the market and finding what would best fit their clients’ needs can spell all the difference for business gains.
These marketing trends emphasize how new technologies can be leveraged for better and more successful customer engagement and to produce leads.