Marketing as a whole–and agile marketing in particular–requires more than just hard work and the ability to pivot at the slightest change in opportunity. Effective marketing that moves the bottom line requires a wealth of creativity, too.
How do we find the creativity to come up with the next big idea, and how do we maintain the energy to turn an idea into an actionable reality that builds a brand and bolsters ROI?
Contrary to popular belief, you’re not just born creative. While it can be spontaneous, fun, and messy, creativity is also hard work. And, the creative process is different for everyone; we all discover and cultivate inspiration in different places and in different ways.
As with all skills, being creative gets better with practice.
These quotes, from marketers and creative thinkers in science and art, provide a great place to start practicing creativity.
Laying the Foundations for Creativity
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people” – Leo Burnett
“Write down each day what surprised you and how you surprised others. When something strikes a spark of interest, follow it.” – Mihaly Csikszentmihalyi
“Creativity is a wild mind and a disciplined eye.” – Dorothy Parker
“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou
Turning Ideas into Action
“If you can dream it, you can do it.” – Walt Disney
“Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.” – Tim Ferriss
“The secret of getting ahead is getting started.” – Mark Twain
“Plan for what is difficult while it is easy, do what is great while it is small.” – Sun Tzu
Reminders from the Mouths of Marketers
“A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.” – Scott Cook
“If you build it…you may still need Google AdWords.” – Jennifer Mesenbrink
“Content marketing is a commitment, not a campaign.” – Jon Buscall
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe
Encouragement for When the Going Gets Rough
“I shall become a master in this art only after a great deal of practice.” — Erich Fromm
“Remember the two benefits of failure. First, if you do fail, you learn what doesn’t work; and second, the failure gives you the opportunity to try a new approach.”— Roger Von Oech
“Nothing begets creativity like constraints.” Christopher Mims
“I’d argue that I didn’t really fail, I learned. I might have micro failed, but I macro won.” – Gary Vaynerchuk
Where Do You Turn for Marketing Inspiration?
What quotes, tips, or techniques keep your creative muscles strong, motivated, and ready to tackle your next marketing challenge? Share your insights in the comments below.