Content Marketing

Both B2B and B2C organizations can benefit from incorporating written content into their marketing strategy. Written content directly impacts your search rankings, makes your company easier to find, and creates opportunities to connect with new customers. But to make the most of these opportunities, your content must be valuable and relevant to your audience. Continue Reading

Are you afraid of speaking in front of a group? As a marketer, you have an increasing responsibility to collaborate with others and communicate your ideas. However, you can develop the skill of communication—starting with your next marketing presentation. Continue Reading

In marketing, there are many different ways to write good sales copy. How do you know which style to adopt? When you’re beginning, it’s best to focus on elements that will serve your customers, rather than focusing on style. These elements will help buyers make informed decisions. Below, you’ll find 5 key elements that you can include in every piece of sales copy. Continue Reading

Almost all blogs today heavily rely on content writing as a weapon to achieve their online marketing goals. But actually, great content isn’t the only factor that can drive traffic to a website and potentially boost sales. Continue Reading

The millennial generation has a penchant for authenticity, quality, creativity, and transparency. When they visit a website, they expect a simple yet well put-together platform that can deliver an excellent user experience. Continue Reading

In this article, you will find the fundamental principles and theories you need to get a good grasp on to see what a great visual is. This greatly helps as you attempt to traverse an exciting profession in design. Continue Reading

Typography is one of the fundamental elements of design. It is the art and craft of making written language readable, comprehensible, evocative, and appealing. Continue Reading

In this article, you’ll see a detailed list of marketing terms and definitions. Specifically, we’ve covered terms related to audience, types of content, marketing, advertising, and marketing results. Continue Reading

This lesson is about deeply connecting with your buyer. It is based on a mantra you may have heard in a university classroom or espoused by marketing thought leaders: “When you market to everyone, you appeal to no one.” This applies to your content writing. Continue Reading