Content Marketing 101: Using Facebook for Marketing

Luke Gorski on

After reading this lesson, you will: Understand why people use Facebook, shift your focus to content share-ability and create a beginning Facebook marketing strategy. Continue Reading

Content Creation Guide - Video, Written, and Audio Content

Luke Gorski on

Website content creation is the focus of today’s lesson. After reading this lesson, you will: Understand how to repurpose your content, how to optimize your website experience for content marketing and how to improve user experience to encourage shares and sign ups. Continue Reading

How to Generate Relevant Content Writing Ideas

Sarah George on

Writing great content takes more work than typing words on paper. The best content comes from producing well-thought content writing ideas. By the end of this article, you’ll know where to find good writing inspiration, how to use brainstorming techniques, and what questions to ask to keep your content relevant. Continue Reading

Self-Editing Checklist for Content Writers

Geri Mileva on

In this article, you’ll find the meaning and purpose behind self-editing. You will also see a step-by-step editing process and detailed self-editing checklist to help you get started on your next piece. Continue Reading

Web Design 101: The Importance of Balance in Design

Geri Mileva on

Balance can be found in several aspects of our lives. It’s that sense of harmony we are drawn towards because our brains are wired to seek order and wholeness in our surroundings. But beyond nature and inner awareness, balance is also a key component in the world of design. Continue Reading

Marketing Writing 101: B2B vs. B2C copywriting

Luke Gorski on

Both B2B and B2C organizations can benefit from incorporating written content into their marketing strategy. Written content directly impacts your search rankings, makes your company easier to find, and creates opportunities to connect with new customers. But to make the most of these opportunities, your content must be valuable and relevant to your audience. Continue Reading

The Fundamentals of a Marketing Presentation

Sarah George on

Are you afraid of speaking in front of a group? As a marketer, you have an increasing responsibility to collaborate with others and communicate your ideas. However, you can develop the skill of communication—starting with your next marketing presentation. Continue Reading

Elements of Sales Copy That Make Buying Easy

Sarah George on

In marketing, there are many different ways to write good sales copy. How do you know which style to adopt? When you’re beginning, it’s best to focus on elements that will serve your customers, rather than focusing on style. These elements will help buyers make informed decisions. Below, you’ll find 5 key elements that you can include in every piece of sales copy. Continue Reading

The Importance of Choosing the Perfect Blog Layout

Geri Mileva on

Almost all blogs today heavily rely on content writing as a weapon to achieve their online marketing goals. But actually, great content isn’t the only factor that can drive traffic to a website and potentially boost sales. Continue Reading