Marketing Writing 101: B2B vs. B2C copywriting

Luke Gorski on

Both B2B and B2C organizations can benefit from incorporating written content into their marketing strategy. Written content directly impacts your search rankings, makes your company easier to find, and creates opportunities to connect with new customers. But to make the most of these opportunities, your content must be valuable and relevant to your audience. Continue Reading

The Fundamentals of a Marketing Presentation

Sarah George on

Are you afraid of speaking in front of a group? As a marketer, you have an increasing responsibility to collaborate with others and communicate your ideas. However, you can develop the skill of communication—starting with your next marketing presentation. Continue Reading

Elements of Sales Copy That Make Buying Easy

Sarah George on

In marketing, there are many different ways to write good sales copy. How do you know which style to adopt? When you’re beginning, it’s best to focus on elements that will serve your customers, rather than focusing on style. These elements will help buyers make informed decisions. Below, you’ll find 5 key elements that you can include in every piece of sales copy. Continue Reading

The Importance of Choosing the Perfect Blog Layout

Geri Mileva on

Almost all blogs today heavily rely on content writing as a weapon to achieve their online marketing goals. But actually, great content isn’t the only factor that can drive traffic to a website and potentially boost sales. Continue Reading

Marketing to Millennials: Adapting to Modern Design Trends

Geri Mileva on

The millennial generation has a penchant for authenticity, quality, creativity, and transparency. When they visit a website, they expect a simple yet well put-together platform that can deliver an excellent user experience. Continue Reading

Design 101: The 5 Fundamental Principles of Design

Geri Mileva on

In this article, you will find the fundamental principles and theories you need to get a good grasp on to see what a great visual is. This greatly helps as you attempt to traverse an exciting profession in design. Continue Reading

Web Design 101: Fundamentals of Typography Design

Geri Mileva on

Typography is one of the fundamental elements of design. It is the art and craft of making written language readable, comprehensible, evocative, and appealing. Continue Reading

Terms You'll Need to Know as a Marketing Writer

Sarah George on

In this article, you’ll see a detailed list of marketing terms and definitions. Specifically, we’ve covered terms related to audience, types of content, marketing, advertising, and marketing results. Continue Reading

Audience in Your Writing: Write for Niche Markets

Luke Gorski on

This lesson is about deeply connecting with your buyer. It is based on a mantra you may have heard in a university classroom or espoused by marketing thought leaders: “When you market to everyone, you appeal to no one.” This applies to your content writing. Continue Reading