What Is SaaS Marketing?

Geri Mileva on

New to marketing for SaaS business? This article will help you get started on the fundamentals of SaaS Marketing. Continue Reading

How to Create Viral Content for Your B2B Brand

Laura Jonson on

When we come across content marketing that goes viral, our first thought is often: “How do I do that?” Luck is a big part of why some content goes viral while other pieces sit unnoticed, but you can give your content a better chance at spreading far and wide. Continue Reading

Agile Marketing Methodologies: A Skeptical Comparison

Andrea Fryrear on

Let’s take a moment to step back and remember why nerds like me are so excited about Agile Marketing in the first place. Then, I want to do a quick run through of the four most common methodologies to remind us all that there are many, many ways to DO agile. Continue Reading

Digital Marketing for Better Lead Generation

Bradd Shorr on

We at Straight North recently created a Lead Generation Ecosystem infographic that was inspired by Seurat. It’s an effort to help marketers visualize (and connect) all the tiny dots that make up a successful lead generation campaign. Continue Reading

What is Multi-Level Marketing and Should You Use It?

Liz Millikin on

The Marketing world buzzes with jargon, and every day seems to bring with it new terms to describe exactly what we do and how we do it. Keeping up with the lingo is a challenge. Continue Reading

What is Niche Marketing?

Andrea Fryrear on

Today’s topic: niche marketing. We’re going to use the good, old-fashioned journalistic approach and look at what this approach really is, what it’s not, when to use this type of marketing, and then close with some suggestions for how to make it work for you. Continue Reading

Marketing Concepts: Brand Strategy

Liz Millikin on

If you haven’t come across this term before, prepare for a completely new way of positioning your brand as a whole. Brand strategy is a far-reaching, big-picture perspective that should factor into every way your brand interacts with the customer (and vice versa). Continue Reading

How to Make In-Person Events Your Go-To Content Marketing Tactic

Andrea Fryrear on

Whether you’re sponsoring, speaking, or attending, these tested and proven techniques will show you how to turn in-person events into a top performing content tactic for your team. Continue Reading

Look Before You Launch: Brand Awareness Survey Questions

Heidi Haskell on

A brand awareness survey is used to tell you if your marketing campaigns are getting adequate exposure for your brand. If you haven’t been doing a lot of marketing yet, a brand awareness survey can be used to set a baseline to build off of and to see how you compete with others in your market before you start your campaigns. Continue Reading