Marketing Resources

Find everything you need to become a better marketer, increase revenue, and convert more leads using your online presence.

Introduction to B2B Account Based Marketing

Luke Gorski on B2B Marketing Strategy

To sell effectively to the B2B buyer, you must take a step back, understand who its key decision makers are, and create a multichannel marketing strategy to communicate with each decision maker. This approach has come to be known as account-based marketing. Continue Reading

Beginner’s Guide to Product Marketing

Luke Gorski on Product Marketing

By now, you’ve tested your product with potential buyers, identified a product-market fit, and built out the product itself. Your next step is to get it into the hands of eager and paying buyers. Continue Reading

Ideal Customer Profile (ICP) for B2B Marketing

Luke Gorski on B2B Marketing Strategy

In this lesson, you will be introduced to the discovery process that identifies the ideal B2B customer. You will understand them, and craft a tailored message. The findings from this discovery process will be put into a document known as the ICP: the ideal customer profile. Continue Reading

5 Common Misconceptions About SaaS

Geri Mileva on

Despite the benefits, some people remain hesitant to use SaaS. This is probably because of misconceptions surrounding the model. Here are five common misconceptions people have about SaaS. Continue Reading

3 Limitations of SaaS (and Viable Solutions)

Geri Mileva on SaaS Marketing

There are plenty of resources available on the Internet about SaaS. However, most of these only discuss the benefits and fail to touch on the limitations. If you’re still learning about SaaS, this article will allow you to further your knowledge. Continue Reading

Direct Mail Solutions for B2B Marketing

Luke Gorski on B2B Marketing Strategy

When you combine more than one marketing channel, like email and direct mail, you are engaging in multichannel marketing. In this lesson, you will learn how to combine direct mail with content marketing to create an effective B2B marketing campaign. Continue Reading

Solution Based Marketing for B2B Clients

Luke Gorski on B2C Marketing Strategy

Learn how to: Define what a solution offering is and is not, understand the challenges to creating a solution and create an effective marketing strategy for your solution offering. Continue Reading

3 Great Examples of SaaS in Action

Geri Mileva on SaaS Marketing

Even though the benefits of SaaS are evidently seen, it is understandable that some businesses still think twice about using them. However, business owners do need to step out of their comfort zone to optimize business growth. Here are some great examples of SaaS in action. Continue Reading

Customer Lifecycle Management vs. Buyer Journey

Luke Gorski on SaaS Marketing

Management of the customer lifecycle is what you, the business owner, do to move your prospective buyer to the point of purchase, whereas the buyer’s journey is what the buyer does to move herself to the point of purchase. Both the buyer and the business want the same thing: to purchase/sell a product that solves a problem. Continue Reading