Marketing Resources

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5 Common Misconceptions About SaaS

Geri Mileva on

Despite the benefits, some people remain hesitant to use SaaS. This is probably because of misconceptions surrounding the model. Here are five common misconceptions people have about SaaS. Continue Reading

3 Limitations of SaaS (and Viable Solutions)

Geri Mileva on SaaS Marketing

There are plenty of resources available on the Internet about SaaS. However, most of these only discuss the benefits and fail to touch on the limitations. If you’re still learning about SaaS, this article will allow you to further your knowledge. Continue Reading

Direct Mail Solutions for B2B Marketing

Luke Gorski on B2B Marketing Strategy

When you combine more than one marketing channel, like email and direct mail, you are engaging in multichannel marketing. In this lesson, you will learn how to combine direct mail with content marketing to create an effective B2B marketing campaign. Continue Reading

Solution Based Marketing for B2B Clients

Luke Gorski on B2C Marketing Strategy

Learn how to: Define what a solution offering is and is not, understand the challenges to creating a solution and create an effective marketing strategy for your solution offering. Continue Reading

Customer Lifecycle Management vs. Buyer Journey

Luke Gorski on SaaS Marketing

Management of the customer lifecycle is what you, the business owner, do to move your prospective buyer to the point of purchase, whereas the buyer’s journey is what the buyer does to move herself to the point of purchase. Both the buyer and the business want the same thing: to purchase/sell a product that solves a problem. Continue Reading

3 Great Examples of SaaS in Action

Geri Mileva on SaaS Marketing

Even though the benefits of SaaS are evidently seen, it is understandable that some businesses still think twice about using them. However, business owners do need to step out of their comfort zone to optimize business growth. Here are some great examples of SaaS in action. Continue Reading

GDPR for Small Business: Quick Guide

Luke Gorski on SaaS Marketing

If you are a small business and have a mailing list, or a website that collects information from your customers, today’s lesson is important. After reading this post, you will have a better understanding of: Why GDPR came into effect, What qualifies as personal data and How to prepare your small business for GDPR. Continue Reading

Mapping the B2B Buyer Journey

Luke Gorski on B2C Marketing Strategy

In this article, you will be introduced to the different phases a B2B buyer moves through as they approach a purchase decision. Using content marketing, you can assist them at each step of the buyer journey. Continue Reading

What is Social Media Content Marketing?

Luke Gorski on Social Media Marketing

In this lesson, you will be introduced to creating content marketing for the most popular social media platforms. In specific, we will cover Facebook, Instagram, YouTube, Twitter, LinkedIn, and SoundCloud. Continue Reading