Marketing Resources

Find everything you need to become a better marketer, increase revenue, and convert more leads using your online presence.

Top Resources for Beginners to Learn Web Development

Geri Mileva on Marketing Design

Learn about the basics of web development and where to find the best resources so that you can craft a better, more optimized website for your company. Continue Reading

Design 101: Visual Design vs. Graphic Design

Geri Mileva on Marketing Design

Learn about the differences between visual design and graphic design so you can better organize and communicate your visual marketing needs to your team. Continue Reading

Best Social Media Marketing Examples

Luke Gorski on Social Media Marketing

In this lesson, you will examine two effective social media strategies: one from the world-renowned IKEA brand, and the second from entrepreneur and social media guru Gary Vaynerchuk. Both approaches have resulted in increased website visits and social media followings. As you read about each strategy, remember that the best social media marketing provides value to those who consume it. Continue Reading

Content Marketing 101: Using Facebook for Marketing

Luke Gorski on Content Marketing

After reading this lesson, you will: Understand why people use Facebook, shift your focus to content share-ability and create a beginning Facebook marketing strategy. Continue Reading

Content Creation Guide - Video, Written, and Audio Content

Luke Gorski on Content Marketing

Website content creation is the focus of today’s lesson. After reading this lesson, you will: Understand how to repurpose your content, how to optimize your website experience for content marketing and how to improve user experience to encourage shares and sign ups. Continue Reading

Social Media Marketing Strategies for Small Business

Luke Gorski on Social Media Marketing

After reading this lesson, you will learn: The importance of having a content marketing strategy, what social media networks to use and what benefits they offer, and 3 marketing strategies to grow your business using social media. Continue Reading

Mobile Video Advertising – Facebook, Instagram, YouTube

Luke Gorski on Social Media Marketing

In this lesson, you will learn how to combine your video advertising with content marketing principles to effectively reach buyers on mobile devices using video ads. Continue Reading

3 YouTube Marketing Strategies to Grow Your Channel

Luke Gorski on Social Media Marketing

To compete against the massive amount of content on YouTube, your content must be valuable. Today, you will learn about: The importance of collaborating on YouTube, Personally engaging with your buyers and viewers and How to create long-tail video content for YouTube. Continue Reading

Content Marketing 101 - Make Your Own Podcast

Luke Gorski on Social Media Marketing

Audio content is quickly becoming a growing part of your buyers’ digital lives. And podcasts are the king of audio. After reading this lesson, you will learn: What is a podcast, practical benefits of having a podcast and how to start your company podcast. Continue Reading