Marketing Resources

Find everything you need to become a better marketer, increase revenue, and convert more leads using your online presence.

Mapping the B2B Buyer Journey

Luke Gorski on B2C Marketing Strategy

In this article, you will be introduced to the different phases a B2B buyer moves through as they approach a purchase decision. Using content marketing, you can assist them at each step of the buyer journey. Continue Reading

GDPR for Small Business: Quick Guide

Luke Gorski on SaaS Marketing

If you are a small business and have a mailing list, or a website that collects information from your customers, today’s lesson is important. After reading this post, you will have a better understanding of: Why GDPR came into effect, What qualifies as personal data and How to prepare your small business for GDPR. Continue Reading

What is Social Media Content Marketing?

Luke Gorski on Social Media Marketing

In this lesson, you will be introduced to creating content marketing for the most popular social media platforms. In specific, we will cover Facebook, Instagram, YouTube, Twitter, LinkedIn, and SoundCloud. Continue Reading

What is a Traditional CMS?

Joshua Robitaille on Martech

The word CMS probably pops up when you search for how to create a website for your business or portfolio. A content management system is a set of applications or a software which used to create, display, edit, organize, and publish digital content on the World Wide Web. Continue Reading

AI, Machine Learning, and Chatbots: The Latest in SaaS Marketing

Geri Mileva on SaaS Marketing

The best marketers are the ones who never stop exploring what improvements can help marketing and sales. And right now, Artificial Intelligence (AI) and Machine Learning (ML) offer many opportunities for faster and easier strategies. Continue Reading

5 SaaS Startups Business Strategies

Geri Mileva on SaaS Marketing

If you aspire to make the best SaaS products and grow your brand into a recognized cloud service, there are strategies to keep in mind. Here are five SaaS best practices and the companies that used them to earn their success. Continue Reading

How to Write for SaaS Blogs

Geri Mileva on SaaS Marketing

Writing content is both art and science. If you want to ensure that your blog content will generate leads and establish your credibility, there are techniques that can help your blog stand out. Continue Reading

SaaS Marketing 101: Automation Tools Every Business Needs

Geri Mileva on SaaS Marketing

Marketing automation is one of the best ways to increase company efficiency. If there are tasks that can be completed automatically, your team can proceed to doing other things. Continue Reading