Marketing Resources

Find everything you need to become a better marketer, increase revenue, and convert more leads using your online presence.

Tips for Effective PowerPoint Presentations

Sarah George on Team Building

In the article below, you will find tips for PowerPoint presentations that will help you use them effectively. You’ll understand the purpose for choosing this visual, some do’s and don’ts when using it, and a step-by-step process for creating a PowerPoint presentation yourself. Continue Reading

Reducing Waste from Too Many Meetings

Sarah George on Team Building

Workplace meetings have their time and place. However, many scheduled meetings end up spending too much of everyone’s time without getting enough accomplished. By the end of this article, you’ll understand which meetings you should cut back on, alternatives to keep everyone productive, and ways to reduce meeting time when you do have to schedule one. Continue Reading

5 Bad Website Design Mistakes to Avoid

Geri Mileva on Marketing Design

Overall, how your website looks can make or break your brand’s online presence. We tend to draw our own assumptions and conclusions based on physical appearances. As long as you avoid these mistakes and invest in great website design, this inclination can work for you. Continue Reading

Top Resources for Beginners to Learn Web Development

Geri Mileva on Marketing Design

Learn about the basics of web development and where to find the best resources so that you can craft a better, more optimized website for your company. Continue Reading

Design 101: Visual Design vs. Graphic Design

Geri Mileva on Marketing Design

Learn about the differences between visual design and graphic design so you can better organize and communicate your visual marketing needs to your team. Continue Reading

Best Social Media Marketing Examples

Luke Gorski on Social Media Marketing

In this lesson, you will examine two effective social media strategies: one from the world-renowned IKEA brand, and the second from entrepreneur and social media guru Gary Vaynerchuk. Both approaches have resulted in increased website visits and social media followings. As you read about each strategy, remember that the best social media marketing provides value to those who consume it. Continue Reading

Content Marketing 101: Using Facebook for Marketing

Luke Gorski on Content Marketing

After reading this lesson, you will: Understand why people use Facebook, shift your focus to content share-ability and create a beginning Facebook marketing strategy. Continue Reading

Content Creation Guide - Video, Written, and Audio Content

Luke Gorski on Content Marketing

Website content creation is the focus of today’s lesson. After reading this lesson, you will: Understand how to repurpose your content, how to optimize your website experience for content marketing and how to improve user experience to encourage shares and sign ups. Continue Reading

Social Media Marketing Strategies for Small Business

Luke Gorski on Social Media Marketing

After reading this lesson, you will learn: The importance of having a content marketing strategy, what social media networks to use and what benefits they offer, and 3 marketing strategies to grow your business using social media. Continue Reading