Boost Brand Awareness with Influencer Marketing

Shane Baker on Social Media Marketing

Peer-to-peer recommendations and word of mouth are the most powerful marketing and advertising tools. The effectiveness is even greater when the advocate has already established their credibility in the concerned field – these people are influencers (whether they know it or not).

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How Video Content Can Improve Every Stage of the Buyer's Journey

Andrea Fryrear on Content Marketing

Like all good content marketing stories, the tale of video content centers around the audience. Video offers a dynamic, visually compelling way to communicate with your audience at any stage of their journey.

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How to Create Viral Content for Your B2B Brand

Laura Jonson on B2B Marketing Strategy

When we come across content marketing that goes viral, our first thought is often: “How do I do that?” Luck is a big part of why some content goes viral while other pieces sit unnoticed, but you can give your content a better chance at spreading far and wide.

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Master Native Advertising With Sponsored Content

Liz Millikin on Advertising

Learn about sponsored content: What sponsored content is, What it isn’t, How other brands are knocking it out of the park, How you can leverage sponsored content for your brand and how to avoid the legal concerns that come with paying for coverage.

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The 10x Marketer: Marketing Magician or Detrimental Distraction?

Andrea Fryrear on B2C Marketing Strategy

With roots in the early days of software development, this idea of a 10x employee has been around for a while. Now the concurrent rapid evolution of marketing sophistication and audience demands has led many people to suggest that the age of the 10x marketer is upon us

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Simplilearn Review: Are Online Courses in Digital Marketing Worth the Cost?

Andrea Fryrear on Content Marketing

Professional improvement and marketing education are frequent topics of discussion here at IdealPath. Marketing is evolving so rapidly that it can be a full-time job for marketers just to stay on top of emerging trends in their fields and industries.

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The 5 Ts of a Successful Email Nurture Campaign

Liz Millikin on Email Marketing

As we overhaul our existing nurture campaign, we are keeping these five Ts in mind, ensuring that our emails are: Targeted, Tailored, Timed, Tracked, Tested.

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Marketing Lessons From the Sharing Economy

Liz Millikin on B2C Marketing Strategy

In a relatively short amount of time, people have grown to trust people they have never met. This is the brilliance of the sharing economy.

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Length is Still Strength: Why the Rise of Video Content Doesn’t Mean You Can Stop Writing

Andrea Fryrear on Content Marketing

The expert consensus is that while video content can indeed improve your chances of achieving SEO success, it cannot be your only content choice if you’re hoping to rank on page one. Here are the latest insights into video content and SEO, as well as four tips to make it work for you right now.

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