Peer-to-peer recommendations and word of mouth are the most powerful marketing and advertising tools. The effectiveness is even greater when the advocate has already established their credibility in the concerned field – these people are influencers (whether they know it or not).Continue Reading
Musing about machine learning, marketing automation, and more.
Like all good content marketing stories, the tale of video content centers around the audience. Video offers a dynamic, visually compelling way to communicate with your audience at any stage of their journey.Continue Reading
When we come across content marketing that goes viral, our first thought is often: “How do I do that?” Luck is a big part of why some content goes viral while other pieces sit unnoticed, but you can give your content a better chance at spreading far and wide.Continue Reading
Learn about sponsored content: What sponsored content is, What it isn’t, How other brands are knocking it out of the park, How you can leverage sponsored content for your brand and how to avoid the legal concerns that come with paying for coverage.Continue Reading
With roots in the early days of software development, this idea of a 10x employee has been around for a while. Now the concurrent rapid evolution of marketing sophistication and audience demands has led many people to suggest that the age of the 10x marketer is upon usContinue Reading
Professional improvement and marketing education are frequent topics of discussion here at IdealPath. Marketing is evolving so rapidly that it can be a full-time job for marketers just to stay on top of emerging trends in their fields and industries.Continue Reading
The expert consensus is that while video content can indeed improve your chances of achieving SEO success, it cannot be your only content choice if you’re hoping to rank on page one. Here are the latest insights into video content and SEO, as well as four tips to make it work for you right now.Continue Reading